Morrisons has introduced a new program that gives millions of disabled customers discounts.
For a month-long trial, the supermarket behemoth wants to give disabled clients 10% off online grocery shopping of £25 or more.
It’s simple to sign up, and the company claims that “16.1 million people, or 24% of Brits, who currently live with a disability, could benefit.”
Simply join with Purpl, a free discount website, and provide legitimate documentation to prove your disability status in order to receive the money off.
Access cards, blue badges, disabled person’s railcards, disabled bus passes, and PIP or DLA certifications are a few examples of this.
After Purpl verifies your information within an hour, you may begin buying for less by applying a discount coupon at the register.
Morrisons confirmed that the discount is currently “online only” and not available in-store after promoting the plan on social media.
Additionally, customers expressed their gratitude for the act in the Facebook post’s comments section.
According to Morrisons, disabled households may save about £11.70 a week, £46.40 a month, and £556.80 annually with the 10% discount.
This is predicated on the fact that the average UK family of four spends £117 per week on food.
“We are thrilled to be working with Purpl to help make Morrisons more accessible to customers living with a disability,” said Charlotte Exell, director of online and ability lead at Morrisons.
“This trial will help lower the cost of their grocery bills because we know from listening to our disabled customers that they frequently face several additional living expenses.”
Georgina Colman, the creator of Purpl, went on to say: “I am really happy that we were able to collaborate with Morrisons to provide this discount.
I’m happy that we can assist our members with something as basic as their weekly grocery buy because I know firsthand how costly it can be to live with a disability.
For disabled persons, getting dressed, going to the market, buying groceries, and carrying them home may be a time-consuming, costly, and physically taxing operation.
“I hope we can make life easier and more affordable for the disabled community by partnering with Morrisons.”
King Charles himself recently praised Morrisons when he visited St. Peter’s Church in Notting Hill in December and spoke with grocery employees.
“I’m so glad Morrisons still have a butchery counter,” King Charles, 76, said to the staff. Nobody else does.
